A strong brand with added value where it counts
The Sauerland-based fittings specialist Kludi is once again one of the “major German brands” for 2022
On 7 October 2021, the ninth edition of the publication series “The Major German Brands 2022” entitled “Design. Brand. Innovation.” was published under the patronage of the Federal Minister of Economics, Peter Altmaier. The Sauerland-based fittings specialist Kudi (www.kludi.com) is represented for the second time in a row in this compendium of “outstanding German brand companies”. The book has been published by the German Design Council since 2013 and – according to the publisher – all the companies featured in it “tell success stories” in terms of design, innovation and brand management. “We are living in fast-paced times, which are characterised by much change, so a strong brand provides the necessary security to remain on the path to success”, said Arndt Papenfuß, Marketing Director of the Kludi Group at the presentation of the book in Berlin. “By focussing on our core competence of developing and manufacturing high-quality fittings for exclusive bathrooms and kitchens, we have clearly and distinctly positioned the Kludi brand against the widespread industry trend to become a full-range provider. Being honoured once again as a ‘major German brand’ shows that we are doing well in this respect.”
Setting a course for growth
This is also confirmed by the successful development that Kludi has enjoyed since the Menden-based, family-run company realigned its brand profile to synergise closely with its product range and production strategy. “In 2021, we are once again growing stronger than the market”, states Marketing Director Papenfuß. This is related to the fact that by returning to their own strengths as a fittings specialist, the company has provided trade customers with relevant added value from the very beginning. “We are now setting standards with our clearly structured, easy-to-understand range as well as when it comes to installation work”, says Arndt Papenfuß. “Both reduce the workload for plumbers and help them save time.”
On top of this, the industrial company has linked its brand positioning with an unequivocal commitment to the professional distribution channel. “Our partners in the specialist HVAC retail and trade sectors know exactly what Kludi is all about and what to expect from the company – namely fittings of extremely high quality that are connected to the ‘Made in Germany’ seal known all over the world, and a service that will make your work noticeably easier”, says Arndt Papenfuß.
“Design. Brand. Innovation.”
The ninth edition of the series “The Major German Brands” is entitled “Design. Brand. Innovation.”. According to the publisher, the German Design Council, this triad is crucial for “enduring the current transformation in the high-speed universe”. Faced with these conditions, a strong brand needs “an unmistakable design and a concrete value proposition”. The ninth volume of the publication series, which is distributed worldwide in collaboration with the German Foreign Office, also strives to cover the entire spectrum of German industry.
Kludi – The Sauerland-based fittings specialist
Kludi GmbH & Co. KG, a family business founded in Germany’s Sauerland region in 1926, represents almost 100 years of experience in the development and manufacture of high-quality bathroom and kitchen fittings. As a long-established fittings specialist, we are committed to producing products that combine outstanding ‘Made in Germany’ manufacturing quality, maximum functionality, innovative technologies and top-class design in a unique way. Kludi has never ceased to drive product development within the bathroom and kitchen sectors with its groundbreaking solutions. The Menden-based SME has some 170 inventions and 100 patents to its name, as well as numerous prestigious design and innovation awards. In 2022, Kludi was named one of the TOP 100 Innovators in the German SME sector.
Kludi is committed to responsible sales. Forming mutually respectful commercial relationships, Kludi is a reliable partner in the HVAC and skilled trade industries, working in association with these customers to develop solutions that make their working days significantly easier and ensure their future sustainability. These solutions include particularly installation-friendly products, a focused, clearly organised bathroom and kitchen portfolio, and innovative solutions that improve the efficiency of business processes.
The Kludi Group employs around 900 people in its sales and production companies, located in eleven different countries across Europe and Asia. Kludi fittings are manufactured in the company’s fully integrated main manufacturing site in Menden, as well as in Hornstein (Austria), Diósd (Hungary) and Ras Al Khaimah (United Arab Emirates). From here, they are exported to over 100 different countries around the world. Kludi has been part of the RAK Ceramics Group since 2022.
You can find out more about Kludi, the Sauerland-based fittings specialist, at www.kludi.com