A strong brand with added value where it counts
The Sauerland-based fittings specialist Kludi is once again one of the “major German brands” for 2022
On 7 October 2021, the ninth edition of the publication series “The Major German Brands 2022” entitled “Design. Brand. Innovation.” was published under the patronage of the Federal Minister of Economics, Peter Altmaier. The Sauerland-based fittings specialist Kudi (www.kludi.com) is represented for the second time in a row in this compendium of “outstanding German brand companies”. The book has been published by the German Design Council since 2013 and – according to the publisher – all the companies featured in it “tell success stories” in terms of design, innovation and brand management. “We are living in fast-paced times, which are characterised by much change, so a strong brand provides the necessary security to remain on the path to success”, said Arndt Papenfuß, Marketing Director of the Kludi Group at the presentation of the book in Berlin. “By focussing on our core competence of developing and manufacturing high-quality fittings for exclusive bathrooms and kitchens, we have clearly and distinctly positioned the Kludi brand against the widespread industry trend to become a full-range provider. Being honoured once again as a ‘major German brand’ shows that we are doing well in this respect.”
Setting a course for growth
This is also confirmed by the successful development that Kludi has enjoyed since the Menden-based, family-run company realigned its brand profile to synergise closely with its product range and production strategy. “In 2021, we are once again growing stronger than the market”, states Marketing Director Papenfuß. This is related to the fact that by returning to their own strengths as a fittings specialist, the company has provided trade customers with relevant added value from the very beginning. “We are now setting standards with our clearly structured, easy-to-understand range as well as when it comes to installation work”, says Arndt Papenfuß. “Both reduce the workload for plumbers and help them save time.”
On top of this, the industrial company has linked its brand positioning with an unequivocal commitment to the professional distribution channel. “Our partners in the specialist HVAC retail and trade sectors know exactly what Kludi is all about and what to expect from the company – namely fittings of extremely high quality that are connected to the ‘Made in Germany’ seal known all over the world, and a service that will make your work noticeably easier”, says Arndt Papenfuß.
“Design. Brand. Innovation.”
The ninth edition of the series “The Major German Brands” is entitled “Design. Brand. Innovation.”. According to the publisher, the German Design Council, this triad is crucial for “enduring the current transformation in the high-speed universe”. Faced with these conditions, a strong brand needs “an unmistakable design and a concrete value proposition”. The ninth volume of the publication series, which is distributed worldwide in collaboration with the German Foreign Office, also strives to cover the entire spectrum of German industry.
Kludi – The Sauerland-based fittings specialist
Kludi - the fittings specialist from the Sauerland region of Germany
Kludi GmbH & Co. KG - founded in 1926 in the Sauerland region - stands for almost 100 years of experience in the development and manufacture of high-quality fittings for bathrooms and kitchens. This tradition as a fittings specialist has given rise to the claim that Kludi products combine excellent manufacturing quality "Made in Germany", maximum functionality, innovative technologies and first-class design in a unique way. Time and again, Kludi has given important impetus to developments in the bathroom and kitchen with pioneering solutions. Around 170 inventions and 100 patents can be attributed to the medium-sized company with its headquarters in Menden. It is no coincidence that Kludi has received many awards for this, most recently the "German Innovation Award", the "Red Dot Design Award" and as one of the "TOP 100 Innovators" in the German SME sector.
Kludi fittings are not only used in countless private houses and flats, but also in many prestigious projects such as the L'Oréal "Horizon J1" German headquarters in Düsseldorf, the elegant Kayumanis Private Villa & Spa Hotel in Yangshuo, the five-star "Sheraton Grand Krakow" hotel in Krakow, the "Karolinenhof" residential complex in Regensburg or the trendy "Urban Loft" boutique hotel in the heart of Cologne.
The Kludi family has around 900 employees in sales and production companies in eleven countries in Europe and Asia. In addition to the fully integrated main plant in Menden, Kludi manufactures its fittings in Hornstein/Austria and Diósd/Hungary as well as in the United Arab Emirates. From there, they are exported to over 100 countries. Kludi has been part of the RAK Ceramics Group since 2022. You can find out more about Kludi - the fittings specialist from the Sauerland region - at www.kludi.com.