‘Kludi Dive delivers what I’ve always wanted from a hand shower.’ Celebrity hairdresser Chris Coenen cannot speak highly enough of the new shower head range from fittings specialist Kludi (www.kludi.com): ‘Dive is the perfect solution for body, hair and skin with its brand new types of jet. These showers don’t just come with the feel-good factor – it’s a full-on wow factor! It brings real benefit and genuine added value.’ The fact that the Dive offers more than a conventional shower head also has something to do with Coenen himself. Indeed, the celebrity hairstylist, his team and many of his customers took part in a survey and test phase that the Menden-based premium brand for bathroom and kitchen fittings carried out before product development even began. ‘We asked 100 customers of celebrity hairdresser Chris Coenen what they thought would make for the perfect hand shower, and we then incorporated their responses into our development of the Dive. We want Dive to redefine showering,’ explains Arndt Papenfuss, Marketing Director of the Kludi Group. The focus during this phase clearly revolved around the needs and expectations of women. ‘They simply have higher requirements – especially when it comes to washing hair and rinsing out shampoo, hair treatments and styling products,’ adds Papenfuss.

Body – Hair – Skin
Kludi’s development team created three new types of jet based on these findings. Concentrically arranged on the spray head of the three-jet hand showers, they can be easily and conveniently switched over with a button. With maximum coverage, the Body jet is voluminous, soft and relaxing – for an unbeatable wellness experience in the shower. The Skin mode is a concentrated, gently tingling jet that massages the skin and invigorates. The Hair setting features a revolutionary type of jet: powerful, surface-focused, with more water and enough power to wash out shampoos and hair treatments thoroughly and quickly, even from long and thick hair. ‘Customers who tested the Hair jet are delighted to have finally found a solution that delivers both perfect results and saves time’ confirms Chris Coenen.

‘Very, very cool!’
Besides its three impressive types of jet, the Dive also has a unique design. The ergonomically proportioned hand shower, for example, incorporates a cleverly positioned chamfer on the top of the shower head. This bevelled surface removes sharp edges from the Dive hand shower, giving it a fresh, modern and high-quality image. In combination with the slender silhouette of the shower head, the chamfered surface lends the hand shower an astonishingly aesthetic lightness. ‘It has a truly prestigious look about it – very, very cool!’ confirms Coenen, renowned in the industry for his creative flair.

An extensive range for diverse applications
Dive hand showers are available in two sizes: the sDive with a 107 millimetre shower head and the xDive with a 117 millimetre shower head one or three jets. They are both available with one or three jets and sold individually or in a set together with a shower rail or wall bracket for the bath. The new Dive shower head range also includes modern head showers: a round 255 millimetre wide model, as well as a rectangular soft-edge version with a 200 x 300 millimetre spray surface. The high-quality range of shower heads is available with chrome, matt black and matt white finishes.

The range also comprises four new shower systems including a hand shower and round head shower. Customers can choose between the triple-jet hand showers sDive and xDive. These both come in two versions: the first designed for renovations, being extremely easy-to-install and using existing connections, and the other, a thermostat-based system. ‘Of course, a water-saving function is available on option for all Dive products,’ adds Papenfuss. This device, based on innovative water-saving technologies, restricts the water flow rate to a mere nine litres per minute without compromising the showering experience.  

A well-organised, clearly positioned range
Similarly to the former repositioning of its bathroom and kitchen fittings, the premium brand is using the unveiling of its new shower head range to restructure its shower portfolio. ‘The tagline “Shower dreams – your personal experience” has enabled us to radically differentiate the positioning of our shower head portfolio from that of our competitors, so that Kludi stands out clearly from the jungle of other products in the marketplace,’ explains Papenfuss. ‘Based on the idea that “less is more”, the well-organised range focusses on products that customers actually want and clearly differentiates be-tween the three performance classes: Comfort, Comfort Plus and Excellence.’ Kludi has done this to help partners in the specialist wholesale and trade sector, as well as end consumers, find what they are looking for within the range and to facilitate sales advice and purchasing decisions.