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Focussed on customer needs

The ‘Kitchen Competence – Performance for Life’ concept from Kludi makes choosing the right kitchen fitting much easier. Convenient functions and premium finishes make the new products a popular choice.

Kitchens have moved on a long way from simply being a place to work. They have trans-formed into true living spaces, an integral part of a home’s architecture, often opening onto the lounge and forming a social focal point within one’s own four walls. While the preparation of meals used to be a somewhat private affair, people now rejoice in putting dishes together in the company of friends and family. Consequently, people are more concerned nowadays with the design of the kitchen and how it is equipped. The kitchen is an expression of a person’s lifestyle and their interpretation of home – with a clear trend towards a more urban look and a modern, chic design. The Sauerland-based fittings specialist Kludi (www.kludi.com) took this trend into account when developing its ‘Kitchen Competence – Performance for Life’ concept – an astoundingly clearly and comprehensibly structured range that was launched in 2021. The concept revolves around functionality, ease of use and performance, just like the new kitchen sink products that Kludi launched this year. “After all, around two thirds of the tasks in the kitchen are carried out at the sink, and the fitting plays a central role here,” explains Marketing Director Arndt Papenfuß, who also heads up product management at the long-established Menden-based company. “As a result, customers focus first and foremost on what a kitchen mixer can actually do, as well as on its design.”

The complete range at a glance

Bearing this in mind, Kludi has organised its product range according to these two criteria – the functionalities of the fitting and its design. The fittings specialist has defined three categories of performance – Comfort, Comfort Plus and Excellence – which respectively include essential basic functions, additional practical features and exclusive functionality for maximum convenience. Furthermore, the premium brand has categorised its kitchen range based on the three most popular spout designs. “This not only enables us to provide the clarity that customers need given the abundance of choice when it comes to kitchen mixers, but also makes it easier for our partners in the HVAC industry and kitchen studios to offer customers advice. I don’t believe anyone else makes it quite this easy to choose the right kitchen fitting,” explains Arndt Papenfuß. This belief is reinforced by the new direction of this product range strategy, which has involved cutting back on the number of different lines and models. “We are centring our portfolio around the products that custom-ers actually want, because they meet their needs and requirements,” confirms Papenfuß.

What customers want

Fittings with pull-out spouts, which bring maximum flexibility and convenience to the kitchen sink, are currently in demand. So much so, in fact, that they represent over 40 percent of market share today. Following its successful market launch in 2021, the latest version of the Kludi Mix – a classic mixer and mainstay within Kludi’s kitchen portfolio – will also feature a pull-out hand spray this summer, complete with two different types of jet that can be operated at the touch of a button. It will also be available in all permutations, including open and closed levers, low- and high-pressure, and traditional chrome and sophisticated matt black finishes. Models with a fold-flat spout for installation in front of windows were introduced in April.

The coronavirus pandemic has also led to an increased demand for contact-free, electronic fittings for the kitchen sink. The fact that the water can be turned on and off using infra-red sensor technology means that the fittings are not only more hygienic but also extremely practical – especially if you have both hands full when working in the kitchen. “This hygienic feature is a real benefit in a place where food is prepared, with or without COVID-19 around,” Papenfuß points out. The Sauerland-based fittings specialist has set a new benchmark with the Kludi E-GO, the world’s first hybrid kitchen fitting. Progressing seamlessly from the E-GO, the new models feature a sophisticated L-shaped spout and leave nothing to be desired in terms of convenient operation, just like the traditional models with the semi-circular C-shaped spout.

Another notable point is that chrome finishes, which have reigned supreme at the kitchen sink for the past few decades, are gradually disappearing, as seen in contemporary bath-room design. Matt black is particularly in vogue in today’s kitchens – both in terms of the furniture and technical equipment, from the refrigerator to the fittings. This fashionable colour provides wider scope for creating an individual design. Both the matt black Kludi Mix and the Kludi E-GO with a deep matt black finish are ideal for adding a striking touch to the modern kitchen. “They really are stunning,” confirms Papenfuß.

Kludi – The Sauerland-based fittings specialist

Kludi - the fittings specialist from the Sauerland region of Germany

Kludi GmbH & Co. KG - founded in 1926 in the Sauerland region - stands for almost 100 years of experience in the development and manufacture of high-quality fittings for bathrooms and kitchens. This tradition as a fittings specialist has given rise to the claim that Kludi products combine excellent manufacturing quality "Made in Germany", maximum functionality, innovative technologies and first-class design in a unique way. Time and again, Kludi has given important impetus to developments in the bathroom and kitchen with pioneering solutions. Around 170 inventions and 100 patents can be attributed to the medium-sized company with its headquarters in Menden. It is no coincidence that Kludi has received many awards for this, most recently the "German Innovation Award", the "Red Dot Design Award" and as one of the "TOP 100 Innovators" in the German SME sector.

Kludi fittings are not only used in countless private houses and flats, but also in many prestigious projects such as the L'Oréal "Horizon J1" German headquarters in Düsseldorf, the elegant Kayumanis Private Villa & Spa Hotel in Yangshuo, the five-star "Sheraton Grand Krakow" hotel in Krakow, the "Karolinenhof" residential complex in Regensburg or the trendy "Urban Loft" boutique hotel in the heart of Cologne.

The Kludi family has around 900 employees in sales and production companies in eleven countries in Europe and Asia. In addition to the fully integrated main plant in Menden, Kludi manufactures its fittings in Hornstein/Austria and Diósd/Hungary as well as in the United Arab Emirates. From there, they are exported to over 100 countries. Kludi has been part of the RAK Ceramics Group since 2022. You can find out more about Kludi - the fittings specialist from the Sauerland region - at www.kludi.com.

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