Kludi Bolsters Management Team
Arndt Papenfuß appointed to be the new Director of Marketing at the Sauerland-based fittings specialist
On 1 April 2020, Arndt Papenfuß will take charge of marketing and product management at Kludi Group (www.kludi.com), headquartered in Menden. The 53-year old joins Kludi from Franz Kaldewei GmbH & Co. KG in Ahlen, where he worked as Divisional Head of Marketing since June 2013. The responsibilities of the future Director of Marketing at the Menden-based family company include strategic development of the branding and product range and driving the digital transformation of services for specialist partners. Arndt Papenfuß will also complete the extended Management Board of the fittings manufacturer, joining Managing Directors Julian Henco (CEO) and Frank Holtmann-Wibberich (CFO), Udo Otrzonsek, Head of Operations, and Spokesperson of the German Management Board, Sebastian Biener.
“We are delighted to have persuaded Arndt Papenfuß, an accomplished brand and marketing specialist with extensive experience in successful customer relationship management in the consumer goods industry and in-depth knowledge of the sanitary industry, to join us at Kludi,” explains Kludi CEO Julian Henco, announcing the new member of the management team. “Our new Director of Marketing has proven again and again that he is highly capable of leading premium brands with a high quality standard, while thinking from the customer’s perspective and considering their needs.” Mr Henco adds that these are ideal attributes to help Kludi enhance its marketing activities in professional sales channels and build relationships with specialist partners in sanitary retail and the HVAC trades.
Kludi – The fittings specialist
Kludi GmbH & Co. KG, based in the Westphalian town of Menden, is a German specialist in the field of bathroom and kitchen tap and shower systems. Kludi’s brand claim “Water in Perfection” defines its ambition to create top quality. The bathroom fitting range is based on two key elements. It offers clearly defined styles under the heading “Smart Luxury”, while “Pure Function” combines solid quality with great practicality in functional fittings. Matching “Shower Dreams” concepts are available for both bathroom ranges. In the field of kitchen fittings, Kludi presents a wide range of products in the “Kitchen Competence” series.
For almost 100 years, the internationally active family company has been influencing the use of water in the household with groundbreaking fitting concepts and innovative solutions for kitchens and bathrooms. More than 1,000 staff members in the Kludi group develop, produce and market products for specialist trade and craft companies in numerous countries around the world. From its headquarters in Menden, the Kludi company group manages 11 international sales organisations. The products are manufactured in three European production facilities. The company runs its own production facility in the United Arab Emirates as a joint venture.