| Back

Kludi has Central Europe in its sights

Florian Schindler and Axel Stoiber take on dual leadership for key market region

“Not only did we record a two-digit plus in incoming orders at home on the German market in 2021, the demand for our fittings has increased significantly over the past few years in Austria, where Kludi usually does well, in the Netherlands, Belgium and Switzerland,” says Julian Henco, Chairman of the Executive Board at the Sauerland-based fittings specialist Kludi (, taking stock of the positive business development in Central Europe. The premium bathroom and kitchen fittings manufacturer is now honouring this demand by re-establishing the managerial team for this key market region. In addition to their managerial roles on the German sales team, division heads Florian Schindler and Axel Stoiber have assumed responsibility for the project and three-tier trade transaction in the Netherlands, Belgium, Austria and Switzerland. This will bring together sales channels for retail and trade, developers, planners, and architects – channels that have been managed separately until now – allowing project and day-to-day business to dovetail.

Transnational collaborations
“For Kludi, these four neighbouring countries are future focus markets; we will significantly intensify our professional sales activities there to cultivate them and to further expand our market shares,” says Kludi CEO Henco. “With Florian Schindler and Axel Stoiber, we have managed to inspire two absolute sales pros to take on this challenging responsibility. In their roles thus far, the two of them have already contributed significantly to the success of Kludi in Germany.” With the management team in the five German sales regions now finalised, the duo can focus on Central Europe. “The dual leadership guarantees that our transnational collaboration can be more efficiently shaped and thus sustainably increase our sales success,” says Julian Henco.

Sebastian Biener, former Spokesperson of the Management Board, who, together with Florian Schindler and Axel Stoiber, was also responsible for Kludi sales in Germany, left the Menden-based SME on 1 February 2022 to seek new professional challenges.

Kludi – The Sauerland-based fittings specialist

Kludi - the fittings specialist from the Sauerland region of Germany

Kludi GmbH & Co. KG - founded in 1926 in the Sauerland region - stands for almost 100 years of experience in the development and manufacture of high-quality fittings for bathrooms and kitchens. This tradition as a fittings specialist has given rise to the claim that Kludi products combine excellent manufacturing quality "Made in Germany", maximum functionality, innovative technologies and first-class design in a unique way. Time and again, Kludi has given important impetus to developments in the bathroom and kitchen with pioneering solutions. Around 170 inventions and 100 patents can be attributed to the medium-sized company with its headquarters in Menden. It is no coincidence that Kludi has received many awards for this, most recently the "German Innovation Award", the "Red Dot Design Award" and as one of the "TOP 100 Innovators" in the German SME sector.

Kludi fittings are not only used in countless private houses and flats, but also in many prestigious projects such as the L'Oréal "Horizon J1" German headquarters in Düsseldorf, the elegant Kayumanis Private Villa & Spa Hotel in Yangshuo, the five-star "Sheraton Grand Krakow" hotel in Krakow, the "Karolinenhof" residential complex in Regensburg or the trendy "Urban Loft" boutique hotel in the heart of Cologne.

The Kludi family has around 900 employees in sales and production companies in eleven countries in Europe and Asia. In addition to the fully integrated main plant in Menden, Kludi manufactures its fittings in Hornstein/Austria and Diósd/Hungary as well as in the United Arab Emirates. From there, they are exported to over 100 countries. Kludi has been part of the RAK Ceramics Group since 2022. You can find out more about Kludi - the fittings specialist from the Sauerland region - at