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Kludi has Central Europe in its sights

Florian Schindler and Axel Stoiber take on dual leadership for key market region

“Not only did we record a two-digit plus in incoming orders at home on the German market in 2021, the demand for our fittings has increased significantly over the past few years in Austria, where Kludi usually does well, in the Netherlands, Belgium and Switzerland,” says Julian Henco, Chairman of the Executive Board at the Sauerland-based fittings specialist Kludi (, taking stock of the positive business development in Central Europe. The premium bathroom and kitchen fittings manufacturer is now honouring this demand by re-establishing the managerial team for this key market region. In addition to their managerial roles on the German sales team, division heads Florian Schindler and Axel Stoiber have assumed responsibility for the project and three-tier trade transaction in the Netherlands, Belgium, Austria and Switzerland. This will bring together sales channels for retail and trade, developers, planners, and architects – channels that have been managed separately until now – allowing project and day-to-day business to dovetail.

Transnational collaborations
“For Kludi, these four neighbouring countries are future focus markets; we will significantly intensify our professional sales activities there to cultivate them and to further expand our market shares,” says Kludi CEO Henco. “With Florian Schindler and Axel Stoiber, we have managed to inspire two absolute sales pros to take on this challenging responsibility. In their roles thus far, the two of them have already contributed significantly to the success of Kludi in Germany.” With the management team in the five German sales regions now finalised, the duo can focus on Central Europe. “The dual leadership guarantees that our transnational collaboration can be more efficiently shaped and thus sustainably increase our sales success,” says Julian Henco.

Sebastian Biener, former Spokesperson of the Management Board, who, together with Florian Schindler and Axel Stoiber, was also responsible for Kludi sales in Germany, left the Menden-based SME on 1 February 2022 to seek new professional challenges.

Kludi – The Sauerland-based fittings specialist

Kludi GmbH & Co. KG, a family business founded in Germany’s Sauerland region in 1926, represents almost 100 years of experience in the development and manufacture of high-quality bathroom and kitchen fittings. As a long-established fittings specialist, we are committed to producing products that combine outstanding ‘Made in Germany’ manufacturing quality, maximum functionality, innovative technologies and top-class design in a unique way. Kludi has never ceased to drive product development within the bathroom and kitchen sectors with its groundbreaking solutions. The Menden-based SME has some 170 inventions and 100 patents to its name, as well as numerous prestigious design and innovation awards. In 2022, Kludi was named one of the TOP 100 Innovators in the German SME sector.

Kludi is committed to responsible sales. Forming mutually respectful commercial relationships, Kludi is a reliable partner in the HVAC and skilled trade industries, working in association with these customers to develop solutions that make their working days significantly easier and ensure their future sustainability. These solutions include particularly installation-friendly products, a focused, clearly organised bathroom and kitchen portfolio, and innovative solutions that improve the efficiency of business processes.

The Kludi Group employs around 900 people in its sales and production companies, located in eleven different countries across Europe and Asia. Kludi fittings are manufactured in the company’s fully integrated main manufacturing site in Menden, as well as in Hornstein (Austria), Diósd (Hungary) and Ras Al Khaimah (United Arab Emirates). From here, they are exported to over 100 different countries around the world.

You can find out more about Kludi, the Sauerland-based fittings specialist, at