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Innovation always means added value for users

Kludi honoured as the ‘Most Innovative Brand of the Year’

‘At Kludi, we measure the quality of an innovation by the added value that this innovation brings to users’, explains Sebastian Biener, Sales Director for Germany at Kludi GmbH & Co. KG ( ‘So we only really call something an innovation when a new product truly helps make life a bit easier, more comfortable or safer for people. Accordingly, when it comes to developing new fittings and showers, we always place the focus on usability.’ Acknowledging its consistent implementation of this approach to innovation, the Sauerland-based fittings specialist was honoured as the ‘Most Innovative Brand of the Year’ in the ‘Sanitary and Air Conditioning’ category in Bonn last Wednesday. This hallmark is awarded every year as part of the ‘Plus X Awards’. Past winners include renowned brands such as Dyson, Panasonic, Opel, Vodafone and Volkswagen, amongst others. Kludi had also received the ‘German Innovation Award 2019’ at the end of May.

“Innovation is all about simplicity”
Founded in 1926, this medium-sized company based in Menden can look back on decades of innovation history. Since the fittings manufacturer has started to keep records, some 170 inventions, nearly 100 patents and more than 1,000 designs have been produced by the in-house Research and Development Department. Kludi’s inven-tions include the ‘s-pointer’, an aerator for washbasin fittings with an adjustable angle that allows you to point the water jet in the right direction, a multi-tap, which makes it possible to connect washing machines and dishwashers to the kitchen mixer as well, and the world’s first hybrid tap for kitchen sinks. In 2019, Kludi has caused a stir both nationally and internationally with the Kludi Cockpit Discovery shower system and its unique operating concept. ‘By reducing operation to the essentials and moving it within users’ vision and reach, we have succeeded in improving the comfort of use for all, regardless of age and physical ability’, explains Sebastian Biener. ‘After all, innovation is all about simplicity as well.’

Kludi – The Shape of Water

Kludi GmbH & Co. KG - founded in 1926 in the Sauerland region of Germany - stands for almost 100 years of experience in the development and manufacture of high-quality fittings for bathrooms and kitchens. This tradition as a fittings specialist has given rise to the claim that Kludi products combine excellent "German quality", maximum functionality, innovative technologies and first-class design in a unique way. Time and again, Kludi has given important impetus to developments in the bathroom and kitchen with pioneering solutions. Around 170 inventions and over 100 patents can be attributed to the medium-sized company with headquarters in Menden - as well as numerous renowned design and innovation awards. Among other things, Kludi was named one of the "TOP 100 Innovators" in the German SME sector in 2022.

The Kludi family includes around 750 employees in sales and production companies in Europe and Asia. In addition to the fully integrated main plant in Menden, Kludi manufactures its fittings in Hornstein/Austria and Diósd/Hungary as well as in Ras Al Khaimah/United Arab Emirates. From there, they are exported to over 100 countries. Kludi has been part of the RAK Ceramics Group since 2022.