From 11 to 15 March 2019, several thousand guests from Germany and abroad visited the stand of Kludi GmbH & Co. KG (www.kludi.com) at the ISH in Frankfurt am Main. “A high number of visitors throughout the five trade fair days, a broad, positive response from visitors to our thoroughly revised product portfolio and our novelties for bathrooms and kitchens – we are taking home a great boost for our business from this most important fair for the international sanitary industry”, is how Kludi’s CEO Julian Henco sums up the positive results of the Menden-based, family-owned company’s presentation on the last day of the leading international fair for water, heating and air conditioning systems. Although the ISH is not really a trade fair for sales, the Sauerland-based fittings specialist was able to win several interesting business contracts. One of these is a major order from China for about 1,000 units of the new Kludi Cockpit Discovery shower system. “The fact that Kludi has committed itself to ensuring delivery capacity for all ISH novelties from the start of the fair has paid off in this case,” explains Julian Henco. “Nevertheless, our production and assembly departments are now facing a real challenge to make sure that we can deliver this large number of units within a short time already during the start-up phase.”
“Innovation is all about simplicity”
The interest of the trade fair visitors was primarily focused on the new Kludi Zenta SL range of fittings and the premium-quality Kludi Cockpit Discovery shower system. The innovative operating concept of the Kludi shower system in particular drew a lot of attention and many positive comments. “‘Innovation is all about simplicity’ is the new headline of the German business magazine ‘brand eins’. This motto was a kind of guiding principle for us when we at Kludi approached the question of how to provide users with more comfort, safety and showering pleasure by reducing things to essentials”, Sebastian Biener, Sales Manager for the German market, explains. “According to the reactions of customers at the ISH, this approach seems to have been successful.”
Kludi GmbH & Co. KG, based in the Westphalian town of Menden, is a German specialist in the field of bathroom and kitchen tap and shower systems. Kludi’s brand claim “Water in Perfection” defines its ambition to create top quality. The bathroom fitting range is based on two key elements. It offers clearly defined styles under the heading “Smart Luxury”, while “Pure Function” combines solid quality with great practicality in functional fittings. Matching “Shower Dreams” concepts are available for both bathroom ranges. In the field of kitchen fittings, Kludi presents a wide range of products in the “Kitchen Competence” series.
For almost 100 years, the internationally active family company has been influencing the use of water in the household with groundbreaking fitting concepts and innovative solutions for kitchens and bathrooms. More than 1,000 staff members in the Kludi group develop, produce and market products for specialist trade and craft companies in numerous countries around the world. From its headquarters in Menden, the Kludi company group manages 13 international sales organisations. The products are manufactured in three European production facilities. The company runs its own production facility in the United Arab Emirates as a joint venture.