“Big Point 2018”, with the full global sales team for the first time, was a very special event for all employees and kicked off the strategic realignment of the Kludi Group.
The fittings specialist already laid the foundations for a strategically competi-tive positioning and paved the way for significant growth with the new Kludi Water in Perfection brand in 2017. The turnover growth of 9% and far better revenue situation are proof of the initial success. The company aims to seamlessly continue this success with the “KLUDI Big Point 2018” event.
It brought the entire international Kludi sales team together in Menden for the first time. This special event marked the kick-off for the Kludi Group’s realignment of its product range strategy. Chief Representative Peter Körfer-Schün, CEO Julian Henco, CFO Frank Holtmann and Head of Marketing Christoph Reiß hosted the event. The company leadership considered it important to involve and integrate all employees in the realignment. The name “Big Point” said it all:
The new strategy is manifested in the brand claim Water in Perfection and is simultaneously a goal, commitment and an incentive. Kludi focuses on the traditional virtues of fittings specialists and its core competencies. Unlike many competitors, the company is a specialist and offers end customers complete freedom when planning their bathrooms. A result of this thinking is a new product portfolio structure. In future, the range for bathroom applications will be based on two pillars, which correspond to the main purchase motivations: With Smart Luxury, Kludi offers designs in line with the latest trends reflected in bathroom architecture, while Pure Function is aimed at the price-sensitive market, focusing on functional solutions. The Kitchen Competence range of kitchen fittings, as a traditionally important core competence of Kludi, and the Shower Dreams range of shower fittings, complement the rest of the products perfectly. The conference focused on the introductory measures for this challenging plan. “In the years to come, we will focus on implementing the strategy and, besides the new lines, we will also market innovative shower systems and restore Kludi to its former glory in the kitchen sector,” is how Julian Henco sums up the outlook.
Former handball world champion and national trainer Heiner Brand attends “Kludi Big Point”
Kludi scored a special surprise with Heiner Brand as the guest speaker. In his simple and entertaining way, former world champion and national trainer Heiner Brand pointed out interesting similarities between business and sport when it comes to striving for success. Speaking to Julian Henco on the “Blue Sofa”, Mr Brand gave all participants valuable tips, such as on motivation, commitment, goal setting and optimism.
Finally, the participants saw for themselves how attractive the three new bath-room fitting lines Pure&Easy, Pure&Solid and Pure&Style are, in the redesigned Kludi Forum. In future, visitors will also be able to gain an impression of the product and design quality on the spot. “The converted and renovated showroom is a real brand statement and really makes our range strategy tangible,” says Christoph Reiß, Head of Marketing at the Kludi Group.
To celebrate this remarkable event appropriately, the entire staff of Kludi Ger-many was invited to the closing party in the Schmelzwerk in Menden.
Kludi GmbH & Co. KG, based in the Westphalian town of Menden, is a German specialist in the field of bathroom and kitchen tap and shower systems. Kludi’s brand claim “Water in Perfection” defines its ambition to create top quality. The bathroom fitting range is based on two key elements. It offers clearly defined styles under the heading “Smart Luxury”, while “Pure Function” combines solid quality with great practicality in functional fittings. Matching “Shower Dreams” concepts are available for both bathroom ranges. In the field of kitchen fittings, Kludi presents a wide range of products in the “Kitchen Competence” series.
For almost 100 years, the internationally active family company has been influencing the use of water in the household with groundbreaking fitting concepts and innovative solutions for kitchens and bathrooms. More than 1,000 staff members in the Kludi group develop, produce and market products for specialist trade and craft companies in numerous countries around the world. From its headquarters in Menden, the Kludi company group manages 13 international sales organisations. The products are manufactured in three European production facilities. The company runs its own production facility in the United Arab Emirates as a joint venture.