The fittings specialist from Menden presents its new products to the pub-lic in line with the new Water in Perfection brand strategy at SHK Essen – the largest national sanitation, heating, air conditioning and renewable energy sources trade fair by visitor numbers.
The Kludi trade fair stand at this year’s SHK Essen (6 to 9 March) is in a new, larger location (Hall 10, Stand 10F04). The space, now 140 square metres in sizes, offers a clearly structured layout to present the design product range as part of the new brand strategy. Divided into rooms, with a minimalist architecture, the stand is the perfect stage to present the “Kitchen Competence”, “Shower Dreams”, “Pure Function” and “Smart Luxury” segments effectively for bathrooms.
In the bathroom fittings sector, Kludi specifically appeals to two target groups: In the “Smart Luxury” design products, the Menden-based company shows fitting designs in line with the latest trends, reflected in bathroom architecture, for example the new, elegant Kludi Ameo collection of fittings. On other hand, the “Pure Function” range by Kludi is aimed at the price-sensitive market, designed for functional solutions and combines three fitting lines – Kludi Pure&Easy, Kludi Pure&Solid and Kludi Pure&Style. “With Pure Function, we are implementing a radical new approach and a paradigm shift. These three bathroom fitting lines allow us to cover the entire single lever mixer market in volume business. We are taking Kludi to new heights,” explains Julian Henco, CEO of the Kludi Group.
Other innovations at SHK: The kitchen fitting Kludi Bingo Star XS from the “Kitchen Competence” segment impresses with a delicate yet powerful design and attractive surfaces. The soft and minimalist Kludi Logo dual shower systems from the “Shower Dreams” concept were supplemented with convenient single lever mixers. The upgraded concealed unit Flexx.Boxx was also presented to trade fair visitors.
“SHK Essen is the major national platform for us to further enhance our fine-tuned brand philosophy. “It is our kick-off for a successful year,” is Julian Henco’s optimistic outlook.
Among other things, the special focuses at this year’s SHK with 570 exhibitors from 18 countries include digital and energy-efficient solutions for bathrooms, heating and air conditioning.
Kludi GmbH & Co. KG, based in the Westphalian town of Menden, is a German specialist in the field of bathroom and kitchen tap and shower systems. Kludi’s brand claim “Water in Perfection” defines its ambition to create top quality. The bathroom fitting range is based on two key elements. It offers clearly defined styles under the heading “Smart Luxury”, while “Pure Function” combines solid quality with great practicality in functional fittings. Matching “Shower Dreams” concepts are available for both bathroom ranges. In the field of kitchen fittings, Kludi presents a wide range of products in the “Kitchen Competence” series.
For almost 100 years, the internationally active family company has been influencing the use of water in the household with groundbreaking fitting concepts and innovative solutions for kitchens and bathrooms. More than 1,000 staff members in the Kludi group develop, produce and market products for specialist trade and craft companies in numerous countries around the world. From its headquarters in Menden, the Kludi company group manages 13 international sales organisations. The products are manufactured in three European production facilities. The company runs its own production facility in the United Arab Emirates as a joint venture.