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Market presence strengthened

Kludi opens two new showrooms in India

The demand for affordable housing in India is immense, as the local construction and real estate industry have long focused on building luxury apartments. The Indian Ministry of Housing and Urban Affairs estimates the current demand in the world’s most populous democracy, with 1.3 billion citizens, at roughly ten million apartments. Given the government’s ‘Housing for All’ programme, the blossoming commercial construction in many regions, and the expansion of the hotel sector in virtually all major Indian cities, India promises to become a fascinating growth market for the international construction industry. In light of these developments, Kludi GmbH & Co. KG (www.kludi.com) from Menden, Germany, expanded its presence on the market between the Himalayas and Indian Ocean in 2018. During the year, the fitting specialist from the Sauerland region opened not one but two new showrooms in Ahmedabad, a north-western city with over one million citizens and Bengaluru (formerly Bangalore) in the south of Asian republic: Real estate developers, architects and installers can experience and test the functions of the current range of fittings and showers by the family-run company from Menden in each of the over 100 square metre showrooms. Besides the two new locations, Kludi also has its own exhibitions in Mumbai and Pune.

Quality ‘Made in Germany’ is in demand
“We predict strong sales for Kludi in India, both in the premium hotel sector and in the medium-priced residential accommodation con-struction industry,” explains Julian Henco, CEO of the Sauerland-based fitting manufacturer. “Our range and our ‘Made in Germany’ quality standards are very popular on the market.” The same is also true of Kludi technologies, which ensure efficient use of water, help-ing to preserve the resource. According to Kludi CEO Henco, the demand for ‘green’ buildings in India is on the rise. Kludi has been operating in India for several years – initially via importers, before opening its own Mumbai subsidiary in 2010.

Kludi – The fittings specialist

Kludi GmbH & Co. KG, based in the Westphalian town of Menden, is a German specialist in the field of bathroom and kitchen tap and shower systems. Kludi’s brand claim “Water in Perfection” defines its ambition to create top quality. The bathroom fitting range is based on two key elements. It offers clearly defined styles under the heading “Smart Luxury”, while “Pure Function” combines solid quality with great practicality in functional fittings. Matching “Shower Dreams” concepts are available for both bathroom ranges. In the field of kitchen fittings, Kludi presents a wide range of products in the “Kitchen Competence” series.

For almost 100 years, the internationally active family company has been influencing the use of water in the household with groundbreaking fitting concepts and innovative solutions for kitchens and bathrooms. More than 1,000 staff members in the Kludi group develop, produce and market products for specialist trade and craft companies in numerous countries around the world. From its headquarters in Menden, the Kludi company group manages 13 international sales organisations. The products are manufactured in three European production facilities. The company runs its own production facility in the United Arab Emirates as a joint venture.

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