New brand presentation wins award
‘The Studios’ and Kludi receive the famous “Red Dot Award: Brands & Communication Design” 2019
More than 8,600 designs from 38 countries had entered the contest for this year’s “Red Dot Award”, which is granted to outstanding brand and communication design. In 2019, the Menden-based company Kludi GmbH & Co. KG is also among the winners of this coveted prize, which was awarded in an official ceremony held at the concert hall on Gendarmenmarkt in Berlin on 1 November. (www.kludi.com) The 24-person international expert jury granted the award to the new brand presentation of the Sauerland-based fittings specialist, created by the agency ‘The Studios’ in Hamburg around Peter Schmidt, one of the outstanding creative designers in Germany. The jury was persuaded by the high-quality design and its underlying special creative ingenuity. The jurors judged the originality of the idea for the design, its degree of innovation, the quality of its implementation, as well as its comprehensibility and emotional impact.
The brand promise “Water in Perfection”
For the family-owned company from the Sauerland region, the brand designers from The Studios developed a corporate design that is consistent in itself and visually expresses what the Kludi brand stands for: tradition of craftsmanship, distinctive specialisation as a maker of high-quality kitchen and bathroom fittings, as well as reliable workmanship, as is generally expected both nationally and internationally from high-quality products “Made in Germany”. Here, the main emphasis is on Kludi’s special relationship with the element water, which is quite purposefully highlighted in the new word and design mark relating to the claim “Water in Perfection”. “After all, the claim of our brand is to provide the best functional, aesthetic and emotional shower experience,” explains Julian Henco, CEO at Kludi. “Winning the Red Dot Award 2019 also confirms that our new visual presentation makes this apparent. So naturally, we are absolutely delighted about this special honour.”
Kludi – The fittings specialist
Kludi GmbH & Co. KG, based in the Westphalian town of Menden, is a German specialist in the field of bathroom and kitchen tap and shower systems. Kludi’s brand claim “Water in Perfection” defines its ambition to create top quality. The bathroom fitting range is based on two key elements. It offers clearly defined styles under the heading “Smart Luxury”, while “Pure Function” combines solid quality with great practicality in functional fittings. Matching “Shower Dreams” concepts are available for both bathroom ranges. In the field of kitchen fittings, Kludi presents a wide range of products in the “Kitchen Competence” series.
For almost 100 years, the internationally active family company has been influencing the use of water in the household with groundbreaking fitting concepts and innovative solutions for kitchens and bathrooms. More than 1,000 staff members in the Kludi group develop, produce and market products for specialist trade and craft companies in numerous countries around the world. From its headquarters in Menden, the Kludi company group manages 13 international sales organisations. The products are manufactured in three European production facilities. The company runs its own production facility in the United Arab Emirates as a joint venture.