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Pure Function Launch

Kludi – the established specialist for bathroom and kitchen fittings, is premièring a new strategy, manifested in its new brand claim “Water in Perfection”. The Pure Function fitting concept marks the start of the realignment.

In Pure Function, Menden-based company Kludi has developed a fitting concept that meets the entire range of needs in volume business. The concept combines three new fitting styles – Kludi Pure&Easy, Kludi Pure&Solid and Kludi Pure&Style. With their specific design focuses, these three lines embody sophisticated solutions that match almost any style of décor. They epitomise powerful and elegant design and meet the most exacting quality standards. Technical refine-ments like the EcoPlus technology for reduced hot water consumption are functionally impressive.

Kludi Pure&Easy – for those who like things fashionable and straightforward
Pure&Easy impresses at first glance with its refreshingly light look. Achieving visual unity with all components and creating a harmonious design language were prioritised during the development. The dynamic tilt of the washbasin fitting and the gentle transition between the lever head and lever shaft look young and modern. The combination of the angled fitting body and the straight lever is unique. In addition to this, the special shape helps water flow off, making the fitting easy to clean. The single lever mixers are available with a glossy chrome or an elegant white surface finish. However, the fitting not only looks good and adds a smart touch to bathrooms: its lightness also makes it a delight to use and handle. Pure&Easy was designed for price-conscious customers who like things modern and straightforward.

Kludi Pure&Solid – for anyone who values timeless, premium products
A solid workpiece with the highest manufacturing quality, ergonomically sophisticated and with an expressive character – these are the impressive attributes of Kludi Pure&Solid. The line’s combination of a high-volume body, slim levers and gentle curves is fascinating. Pure&Solid can be combined with virtually any interior design style – whether modern or conventional. The ideal series of fittings for people with their feet firmly on the ground, who prioritise premium quality, durability and solid design.

Kludi Pure&Style – For anyone who lives a modern lifestyle
Bathrooms are increasingly viewed as home spas. Functionality, quality and design must go hand in hand. Elegance, a lot of space and a clear form language in layout and interior design make your time in the bathroom a memorable experience. Kludi Pure&Style is the ideal fitting for this kind of interior design style. The line of fittings combines sophisticated design standards with outstanding functional characteristics. Gentle curves and geometric shapes harmonise with every washbasin shape and feel great in hand. Modern, stylish families will fall in love with Kludi Pure&Style – each and every day.

First-class functions and carefully curated form languages
Each of the series comprises three different fitting sizes for washbasins, as well as a single lever washbasin mixer with side operation for even more space. This variety makes it easy to find the right fitting for every washbasin shape and depth. Shower, bathtub and bidet fittings round off the Pure Function concept – and impress with their compact form for more space, even in small showers and bathtubs. All Kludi products represent true workmanship. The replaceable Kludi quality cartridge is the heart of the fittings. In selected fittings, it is also available with EcoPlus technology for steadily quiet and even flow of water and reduced hot water consumption. The red/blue marking was also placed at the front of the lever, making it easy even for children to see – so that the smallest bathroom users can already learn to use hot water economically. In addition to this, the clear marking really helps prevent scalding.
The fitting bodies were made from dezincification-resistant brass (DZR) and guarantee perfect function in the long term. A high-grade chrome surface finish gives the fittings a flawless look with long-lasting classy gloss, makes it easy to care for and resistant to corrosion. With its three expressive lines Kludi Pure&Easy, Kludi Pure&Solid and Kludi Pure&Style, Pure Function meets the needs of all target groups and impresses with its attention to detail, premium quality and more than fair prices.

Kludi – The fittings specialist

Kludi GmbH & Co. KG, based in the Westphalian town of Menden, is a German specialist in the field of bathroom and kitchen tap and shower systems. Kludi’s brand claim “Water in Perfection” defines its ambition to create top quality. The bathroom fitting range is based on two key elements. It offers clearly defined styles under the heading “Smart Luxury”, while “Pure Function” combines solid quality with great practicality in functional fittings. Matching “Shower Dreams” concepts are available for both bathroom ranges. In the field of kitchen fittings, Kludi presents a wide range of products in the “Kitchen Competence” series.

For almost 100 years, the internationally active family company has been influencing the use of water in the household with groundbreaking fitting concepts and innovative solutions for kitchens and bathrooms. More than 1,000 staff members in the Kludi group develop, produce and market products for specialist trade and craft companies in numerous countries around the world. From its headquarters in Menden, the Kludi company group manages 13 international sales organisations. The products are manufactured in three European production facilities. The company runs its own production facility in the United Arab Emirates as a joint venture.